Amanda Ashton-Booth

Marketing & Mindset Mentorship • Fibro Fighting FreedomPreneur

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Believe You Can & You Will Excel Yourself

Believe You Can & You Will Excel Yourself

hand-1635144_960_720Have you ever had that feeling of self doubt? You know that feeling I am talking about!?
You want to do something so bad, you feel it running through your blood but you just don't believe deep down inside that you can do it..

Many spend a lifetime wanting to do so many things with there lives but they put up these blocks, barriers that get in the way from you even allowing this dream or desire to take shape.  They just don't believe in themselves enough.

Why do we do this??
It boils down to fear, but its not all as it seems to be..
The mind is a powerful tool. We create the blocks as a security blanket to protect ourselves from failing.

Here is a question for you? If you never try anything new or anything risky, how can you ever know if anything works?
All of the products produce in the world started as a dream and it took those brave individuals to go through the motions of trial and error. This then resulted in a perfected finish product.

Its that leaping into the unknown that most find terrifying. For me I was the same, until I learnt to flip my thoughts and look at things from a different perspective. Why not look at it in a whole new light?
See the unknown as an exciting opportunity and an unwritten chapter of your life. You are the author and you have total control of what happens in this adventure called ‘YOUR LIFE', yes its ‘YOURS' and no-one elses.

I don't ever claim to be perfect and neither should you. Its a our flaws and quirky ways that make each one of us unique.

hand-1635146_960_720When I jumped in head first to the world of online business, I was terrified & I had so many people telling me that it won't work and its a waste of money. The people whom doubted the most were close friends and family. The words scam and pyramid scheme came up more times than you could imagine.

I soon learnt that they weren't the ones paying my bills and let everything they said go over my head. You know that caused a little family drama for a temp time but it made a point.

You need to learn how to stop allowing others actions and thoughts effect your life. This takes time and practice. All those doubters have whats call a closed mindset and you have whats called a growth mindset.

Here is the truth – The reason they are in so much doubt is because they themselves are scared and are projecting there fearful thoughts onto you.

Begin to surround yourself with like-minded people that will have a positive impact on your daily living.  Remove all that is not serving you well.

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Entrepreneurs Fighting Fibromyalgia & Chronic Pain

Entrepreneurs Fighting Fibromyalgia Chronic Pain – An Insight into the lives of 2 Entrepreneurial woman battling a condition that most struggle to deal with just the average day to day activities.

Kristie Mathews conducted this interview with myself (Amanda Ashton-Booth). Kristie is a highly driven Marketer with a strong desire to help others. Wishing to bring to attention the troubles that people in life and business face. We both connect really well due to many reasons; including our health condition. We live to inspire others and are on a similar life path to do so.

Researchers are still baffled by this terrible condition. FMS causes widespread pain all around the body, amongst many other symptoms that follow hand and hand.

Now you are about to find out these ladies do it??

Here is a break down from the questions asked in the video above.

51db81f01041732934cb2c2764f8c57f#1, What inspired you to want to talk today about Fibromyalgia & how FMS has affected your life?
Many struggle to live with this condition. It has life changing effects it has in everyday activities. It takes a long time for diagnoses and let me tell you that the process is soul destroying! You will go through many different doctors because of the stigmatisation surrounding the illness. Many doctors do not have a full understanding of how to treat properly. This is because there is lack of knowledge. Even researchers themselves are still trying to understand.

So the million dollar question is, if the medical professionals still fail to understand then how on earth do us that fight it day after day? and how are we supposed to cope?
For all of us that are diagnosed, it is pretty much the same process. You will be told you have Fibromyalgia, otherwise known as CFS (Chronic Fatigue Syndrome) and given some pills. When you ask what it is they forward you to looking it up online and you are forced to just figure the rest out. This is an extremely soul crushing process.

#2, Medical research has shown that FMS is triggered by either a previous physical or emotional trauma, is this the case for you?
Yes, this is very true for me and many others it seems. I suffered a lot of turmoil as a child and then into my teens I spiraled completely out of control. It was when I met my partner at 27yrs that I calmed down and all symptoms kicked in and the real challenge with this illness started. You can read my full story RIGHT HERE

#3, Do you take medication to treat your symptoms?
I was on antidepressants (Venlafaxine) since my teens and then ended up on anti seizure medication (Gabapentin), followed my painkillers (Tramadol). I managed to remove all of these from my system May 2016 and finally felt alive. It was like the medication took away my personality and replaced with a zombie. I will advise that if you wish to do this then do not go cold turkey like I did because you will feel very ill. You should seek tapering advice from your GP.

8879ea500c48b375a49455fb1d8317de#4, How does working from home help with the devastating effects of FMS?
When my symptom started, I was in full-time work and this was making me struggle with pain management in a huge way. You see most of the employment I had qualified for was heavy duty, manual labor work. Now for someone with chronic pain, a job of this magnitude is asking to go into an early grave. You will just end up like a broken down, beat up machine! I was so stubborn with my job and could not admit defeat. So I just soldiered on and wore myself down to the extent of being sacked for not coping with the work load. The last thing you need right?
Then after a couple of years being out of work I came across the wonderful world of online business. This was the start of my new life. I could be home and earn an income by doing what I like to do best and that's to help people.

#5, And to piggy-back from the last question. Will you tell our views how aligning yourself with an on-line Marketing & Mindset education platform, various numbers of Facebook groups and live events have helped you cope with your condition?
Well the platform that we use has everything someone starting out in online business could ever need. It supplies all of the tools and the training to able to make a substantial income whilst from the comfort of your own home. You are surrounded daily by positive people that motivate and inspire you to push through those painful dark days and bring that light back into your life.

#6, Of course our viewers know we are not doctors and anything we say should be confirmed by your doctor, having said that, please share the things you do, the things your eat and the supplements you take to cope with FMS?
I prefer to be 100% natural. I have slipped one or 2 times in the last year with pain relief due to the winter weather effecting me hugely. But my best friend of all in my heat lotion that I just couldn't be without. I also find hot water bottles in the evening are highly effective.

hand-1917895_960_720#7, You started a Fibromyalgia Facebook Group, tell us a little about that and what is the criteria to join your group?
the groups is slow and steady coming together. I am looking for people that will be interactive in the group to help mood levels. I see to many of these self pity party group and to be honest. These groups are supporting the illness and its symptoms rather that solution searching. I truly believe that you need to try your hardest, even on the darkest days. By you taking a positive, naturally you will feel better within your mind. This is a hard process for many and takes time to grasp that positive mindset. A good start is to be open to the idea of it and the rest shall follow.

#8, We're getting near the end of this chat, is there anything else you wish to share with our viewers?
I would love to help anyone whom is open to learning how to creating an income online working from home. I will coach them every step of the way. I will help in both business and mindset in a step by step, highly effective process. This will able results in getting you on the right path to success. If this is you then your life is about to change in so many ways.. Are you ready for change and to find that new authentic self?

#9, How can our viewers get a hold of you?
It's really easy to find me. You just need to type my name into Google or Facebook search bar. You will find that I am the only Amanda Ashton-Booth in the world. Talk about Authentic right? See below for some direct links..

Connect with me on FaceBook CLICK HERE
Like my FanPage for frequents business tips @ CLICK HERE
Join the Fibromyalgia group & lets fight this together @ CLICK HERE

Alternatively you can watch this video and learn all about the training platform and start earning an online income from the comfort of your home. 

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Content Marketing 101 – Simple Guide

Content Marketing 101 – Your Simple Guide

How to generate maximum results of execution, through strategic planning. The question you may be asking yourself is….

What is Content Marketing & why should I care?

content-is-king-1132266_960_720Did you know that Content Marketing is actually in-fact an ancient art?
• 1895: John Deere publishes The Furrow – a
guide to successful farming that also promoted
the brand’s agricultural machinery.
• 1900: Michelin exploited the link between
Tyre and travel to create an annual guide to the
best hotels and restaurants that’s now synonymous with quality.
• 1930s: Procter & Gamble sponsored radio
plays that targeted their core audience of house
wives – giving rise to the term “soap opera”.

Public houses with signs hanging outside to attract in customers..

The bible is to promote the word of God..

Newspapers have been around, like forever..

 

content-is-king-1132258_960_720Understanding Your Consumers/Buyers

Content Marketing does not mean just throwing out any content possible. It's all strategy & understanding your audience and sharing valued content that is of relevancy to them. You also need to ensure that you are sharing your content in such a way that can be easy to digest and ensuring that its easy to find.
Applying an effective content strategy will always start with mapping the journey for the consumer. The consumer will various methods of content in many stages. You should tailor the journey in such away that progresses them in as comfortable as possible purchase – providing the highest value content every step of the way. This needs to be at the precise moment of deepened engagement.
Starting with allowing the consumer to Identify that pain, need, problem or where they may need what you have to provide them with improvement.

Your customers and prospects have never been
more resistant to traditional marketing, or fussier
about the content they’ll consume:
• 44% of direct mail is never opened
• 86% of viewers skip TV adverts
• 200 million numbers on ‘Do Not Call’ Lists

Providing the content the right way

When you are going to create the consent you need to take the same approach as a journalist.
This means asking the questions that then provides the appropriate answers.

What's the story?
Why Should my audience care?
How can I project the what I have to share in the most engaging way?

If you want your audience to take immediate action, then this is the most effective way. Allowing you to make your content fresh, relevant and interesting. which then results in a huge impact and maximizing results!

Just because you want to say it, doesn’t mean your audience wants to hear it:
• Avoid bombarding prospects with sales messages.
• Base content on your prospect’s needs, not yours.
• Tell your audience something they don’t already know.
• Don’t crush your prospects under a landslide of automated engagement.
• If there’s market resistance to your brand, consider loosening the status quo with unbranded content.

ACQUIRE PROSPECTS
With a steady stream of high-quality content, your business will benefit from inbound marketing that regularly adds fresh, self-selected contacts to your nurture database.

content-is-king-1132263_960_720But when should you ask prospects to reveal their identity?
It’s essential to capture prospect information at the right moment. For instance, forcing visitors to register on their first trip to your website will simply cause many people to steer clear. Similarly, there’s little point gating content that won’t entice prospects to enter their details: a new, detailed research report may be worth 30 seconds of their time, but is a short blog or info-graphic?
Your specific acquisition strategy should align to your business goals, the prospects you’re targeting and the content on offer. Many organisations will want to take customers on a journey to capture strong sales leads, but prospect acquisition can be as quick as one click. For instance, if your business is focused on tightly defined targets that will be seeking specific content, a high-value “honeypot” of gated content may be the best approach. If content is custom-made for a specific segment, either they want it or they don’t.

The 4 P's of Marketing

Product, Price, Placement & Promotion

 

content-is-king-1132261_960_720FOLLOW BEST PRACTICE GUIDELINES
When it comes to executing on your content marketing strategy the right way, there are some simple steps to follow:
• Get buy-in: With many different stakeholders in your organisation influencing marketing decisions, it’s essential to ensure that you all start on the same page. A co-ordinated, long-term vision and good internal communications are crucial to building and maintaining a successful content marketing strategy.
• Put the customer at the center of your strategy: Develop personas and map out the
buyer journey to understand the needs of your prospects and how they want to consume content. By understanding your buyers, you can provide relevant, high value content which further deepens engagement and generates better qualified leads.
• Make content relevant: Align content to your audience and their stage in the buyer journey. Engage customers on their own terms with valuable information that can solve their current challenges, and make it accessible across the right formats and devices.
• Make content easy to discover and share: Optimize your content for search engines and social media to make sure your brand is front and center when customers go looking for information. Ideally, content should be so engaging that people want to share it with others, so make it easy to do so.
• Make the most of what you have: Reusing or re-purposing existing content for new audiences, or different moments in the buyer journey, can be a fantastic way to stretch your budget and give your results a boost at a minimal cost.
• Measure results and refine your strategy: Set clear, measurable KPIs at every stage and ensure you are ready to track click-throughs and other crucial metrics as buyers engage with your content. Your strategy should never be set in stone: be ready to adapt your approach as you see what works and what doesn’t.

MAXIMIZE RESULTS: A smart approach to content can let you achieve  more with a minimal investment of time or budget:
• Switch formats or channels
• Refocus content for a new audience
• Combine existing pieces to create something entirely new

WANT TO LEARN MORE?
If you’re ready to learn more about how to implement a successful content marketing strategy then get in touch with me today via the form below..

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